How many times have you said I’ll start from Monday? For so many of us we associate Monday with a fresh start, the day that we are going to make a change. For some it continues long past Monday but for others by Wednesday they are back to old habits and ways. Our MONDAYS campaign is designed to help us treat every day like a Monday.
MONDAYS has naturally evolved from 'Meat free Mondays' and is designed to give the choice back to you, our customers, to be inclusive while promoting a sustainable message about food and drink.
Our six categories were chosen to support sustainability through food and help customers to understand that the choices they make can really have an impact on our carbon footprint.